How WhatsApp for Business can help you to reach your audiences .
WhatsApp for Business provides small businesses options which will make reaching out to customers a lot easier and help them grow their business.
WhatsApp for Business app is already up on the Google Play Store in the US, the UK, Italy, Indonesia and Mexico and will be available in India in a few weeks’ time.
With 1.3 billion monthly active users on board, WhatsApp wants to make its platform more user friendly for small businesses which rely on it to communicate with their customers. The Facebook-owned company has finally released its WhatsApp for Business app which can help businesses engage with a large number of users more easily. The app is already up on the Google Play Store in the US, the UK, Italy, Indonesia and Mexico and will be available in India in a few weeks’ time. It is free to download and access as of now, but WhatsApp reportedly intends to monetise it with a subscription fee or advertisements later.
India accounts for 16% of that user base with 200 million active users, as per Statista. WhatsApp claims, 80% of small businesses in India and Brazil are already using their existing app to connect with their customers and expand their business.
With WhatsApp for Business, the company has tweaked the interface and added a bunch of new features which will allow small businesses to furnish more details about themselves and respond faster to their customers.
It provides businesses to create a business profile with more detailed information about what they do and sell along with their address, website and contact number. Customers can reach out to them through messages or calls. The app also provides businesses with some smart messaging tools such as quick replies, which are a bunch of custom messages prepared by them in advance and can be used to provide quick answer to frequently asked questions. This will allow them to address queries from multiple users in less time.
Businesses can also create greeting messages announcing special offers or deals during festivals. If business owners are unable to answer a customer query due to some emergency or extra workload, the app provides them the option to send a message by default, so the customer won’t feel ignored.